This advertisement uses appeal to fear because it illustrates the potential side effects of cigarette smoke. It was used to scare smokers into quitting by showing a former smoker with a hole in his throat and having to be aided by a device that allows him to speak. I feel that this was a good argument because there is no way around the side effects of smoking. Smoking can only harm you and others around you and this ad shows that quitting is the only real solution.
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